#4 Interview with Roxi Beck on Engaging Generation Z
New York Farm Bureau News Bytes

New York Farm Bureau News Bytes
In this podcast, we sit down with Roxi Beck, the consumer engagement director for the Center for Food Integrity, a coalition of more than 150 members and project partners representing the diversity of today's food system and president of Look East, to better understand the Center's mission to build trust and confidence in today's food system by engaging with consumers and stakeholders.
We also explore the Center's latest report on Generation Z, a group poised to change the face of food, and how the Center is using research to guide its efforts to better connect with consumers and build a stronger food system.
Tune in to learn more about the Center for Food Integrity and its mission to ensure a sustainable and transparent food system for all.
Music:
The Onyx - Blue Dot Sessions